Friday, March 9, 2007

White Teeth In An Hour

Dentists promise glistening white teeth in an hour. Here's what happens when you open wide.

Nowadays we expect things quick, whether it's fast food, 1-hour dry cleaning or a quick lube. The latest entry in the speedy sweepstakes is teeth whitening--also known as "teeth bleaching"--with a handful of companies offering to turn teeth from yellow to light ivory in about an hour.

More and more people are seeking a pearly white smile. According to the American Academy of Cosmetic Dentistry in Madison, Wis., the number of teeth-whitening procedures being performed annually has increased by more than 300 percent since 1999.

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